The trials and tribulations of having brightly coloured hair have been well documented on my little blog. I'm always on the lookout for the miracle treatment that will leave my hair soft and shiny without sacrificing colour brightness. I'd seen the Phillip Kingsley Elasticizer mentioned time and time again on the blogosphere, so decided I wanted to try it for myself. For reference, my hair is very thick, long, dry and prone to frizz - a nightmare, truth be told!
The Elasticizer comes in a clean, crisp white tube. It definitely looks like a salon quality item! It's available in a variety of sizes - I have the smallest 75ml tube here (£15), but you can get 150ml (£28), 500ml (£55) and 1000ml (£75). This really isn't a cheap treatment! I managed to get mine for slightly cheaper when Feel Unique were having a sale, but it's still an investment. You can track down slightly smaller sample sizes on eBay too
Apparently, the Elasticizer was originally created for Audrey Hepburn, who wanted a super moisturising treatment to keep her hair in good condition as she was getting it coloured and styled so much for different movie roles. That's pretty cool :P Designed for all hair types, the Elasticizer contains Castor Oil, Olive Oil, Silicones, Elastin, Glycerine and Glycol. These ingredients all work to lock in moisture, smooth the hair, add shine, bounce, strength and elasticity. Some people would argue silicones mask damage rather than help repair, but my hair likes them so I don't mind!
The product itself is a rich yet light white cream with no discernible scent. To use the Elasticizer, you apply to wet hair in sections, then pop on a shower cap and let it work its magic for 10-20 minutes. You do this before shampooing, so I tend to wet my hair, apply it, and then hop in the shower properly once the time is up. I hate using products that add extra steps to my routine like this as I'd rather just jump in the shower and get it all done in one go, but if it works I'm prepared to make the sacrifice! I found it spread well over wet hair and over the 20 minutes seemed to set. I had no issues rinsing it out either
So, is the Elasticizer worth the hype? Well, it definitely worked! My hair was softer, bouncier and easier to manage, and even a bit shiner too which is a modern miracle when it comes to my overprocessed hair.
But... there's always a but! Even though it worked, I'm just not blown away. For the price, I'd expect miracles, and I just didn't get them - it felt like I'd used any old regular hair mask. Additionally, this tube only gave me 2 applications as my hair is so long and thick, and you're meant to see better results over repeated use - how many times would I need to shell out for a new tube before I was blown away by the results? I did find my hair looked better the second time I used it compared to the first, but 2 applications out of a £15 tube of product is pretty shocking. I do have annoyingly thick, long hair though.
It's possible that I should have tried leaving on overnight or applying to dry hair to really get a 'wow' effect, but I didn't get enough applications per tube to experiment properly. Maybe I'm just being picky - I am hard to please when it comes to my hair! At the end of the day, I wasn't as impressed as I hoped I'd be, and that's what this review boils down to. I know there is an amped-up version of the Elasticizer called the Elasticizer Extreme, and I have to admit I'm tempted to give that a try just to see how it compares.
Do you like the Elasticizer? Am I just being a spoilsport? :P What treatments do you use on your hair?